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From these actions, you can infer the prospect’s specific interest. Share content related to these interests. Tailor your prospecting message to the size of their business, their industry, or their role. Instead of suggesting the next step be a demo of your product, suggest a free consultation on whatever topic will pique their interest. Going Negative on the Last Voicemail Message Now, there is a critical element of the modern voicemail sequence that has its roots in traditional, old-school selling strategy.



I need to tip my hat to my dad, Rick Roberge, for dominican republic cell phone number list introducing me to it. three voicemails or twelve, the final message should always be the “going negative” voicemail. “Hi John. Mark at HubSpot. I left you a few voicemails with suggestions and best practices on Facebook marketing. Since I haven’t heard back from you, I’m going to assume that Facebook marketing is no longer a priority for you this year.



Give me a call if it ever becomes a priority again.” The “going negative” voicemail usually has the highest callback rate. There must be a psychological phenomenon at work here. In any case, if you have done a good job adding value through prospecting sequence, the prospect will likely call you back after this voicemail. You have been providing such great information to them. Why would they want the relationship to end? [Potential Buyer]: “Mark.