Use interactive web search

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Web search helps users find the exact products they want to buy by entering relevant keywords. Additionally, shoppers who use search are twice as likely to convert because these shoppers are often ready to buy and have high purchase intent.

Here are some web search best practices for e-commerce stores:

Make sure the search box is clearly visible and georgia phone number data place it where people are likely to find it.
Enable automatic error correction. For example, if someone types "running shoes" instead of "running shoes," your search should be optimized to recognize this typing error and send the user to the appropriate page.
Provide filters that allow users to search by attributes such as size or color.
Be creative when recommending products
Product recommendations are one of the best ecommerce marketing strategies for creating upselling and cross-selling initiatives . In fact, 49% of consumers have purchased a product they didn’t originally intend to buy – thanks to personalized recommendations.

Focus on retargeting email campaigns
If you're not trying to win back customers who have shown high purchase intent by adding items to their cart or wishlist, you're missing out on a lot of revenue. This ecommerce marketing strategy can help your potential customers return to your store and complete their purchase.

There are two ways to do retargeting : using retargeting ads or running creative retargeting email campaigns.