How to do PPC for small businesses? — Semrush Solutions

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Do you have an SME and often wonder how to do PPC in it? This post is for you.
At SEMrush we understand that the most valuable currency for a small business marketer is time.

And we are sure that there are no "bad" marketing channels, just that some are only used at the wrong time or in the wrong way.

Juggling each of these channels can be difficult, which is why SEMrush has stepped in to help you make smart decisions by providing you with valuable data and taking the guesswork out of your marketing routine.

We want you to save valuable time and resources by approaching each of the main marketing channels in the best possible way.

If we look at 4 of the most popular marketing channels in terms of time/result ratio, the picture we get is as follows:


How to do PPC in SMEs: Marketing Channels and Small Businesses
For a business to survive it needs to get leads and generate sales.

It seems simple but doing SEO takes time.


And getting found through organic search isn't something new site owners can count on.

For this reason, to achieve immediate traffic, most of them decide to pay per click (PPC), however, getting traffic is not synonymous with gaining leads.

Since there is an incredibly wide range of targeting options provided by Google Ads, it's easy to choose the wrong strategy and end up watching your budget go down the drain (but this can be avoided).

Let's discover some tricks that will help you plan a smart and well-thought-out PPC campaign with the help of SEMrush.

Tips for doing PPC correctly if you are an SME
Start with the right keywords
Tools to use: Keyword Magic Tool, PPC Keyword tool

Once you’ve decided how much you have available to spend on PPC, it’s time to dive into the keyword r email list of kuwait businesses esearch process.

If your campaign budget is limited, you can set the maximum cost per click (CPC) you are willing to pay.

It's also a good idea to start with "bottom of the funnel" keywords, in order to target users with high conversion intent.

Choosing relevant high-volume keywords with low CPC may seem cumbersome, but with the help of the right tools, it is very doable.

Below are some examples of how to use the tools to find the right keywords.