Use of the data collected

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It is now easy to collect sophisticated data. psychographic, geographic, digital activity, previous purchasing behaviors, attachment to a product, etc. “The key is to determine exactly what data you need” to deliver the most relevant and personalized message possible. To do this, it is necessary to know your own objectives, mentioned above.

“Conceptualizing a typical customer journey” is vital to make the ivory coast cell phone number list best. This allows you to anticipate the best possible way to reach the consumer based on their position in the purchasing funnel, at a given moment.

3 Create quality personalized content
To adopt this new digital marketing strategy, the report highlights the importance of creating content of very " high quality" and that it is "relevant" in the eyes of customers . It must meet an " immediate need of the customer" at the time they receive it, hence the importance of mastering the data to be able to personalize the content as best as possible. To improve targeting, "using external data such as CRM or an external database" can be a good way to better understand the process of creating relevant content.