Dangerously good tips for Google advertising

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Do you have a watch that shows seconds?

5,000 people just searched Google with the goal of solving their problem.

Another 5,000.

Another 5,000.

300,000 searches per minute.

Every minute, every day.

Are they finding your website? Are they buying from you or your competition?

If you're still not sure if your customers are searching Google, ask yourself what's the first thing you do when you're looking for information or a solution to a problem? You go to Google!

Google advertising is the most important segment of digital marketing and one of the largest sources of revenue for any successful company.

If you want to increase sales of your products and services, your offer must be present on search engines . Your ads must be displayed to the user exactly at the moment they are searching for it.

Google Ads make a business more successful in a short period of time if implemented correctly. Here is some useful information.



Ads work faster than SEO optimization
Red Brick - Google Ads





Although SEO gets the most attention, it is not the only option on the web.

SEO is the activity of improving the organic position of a website for specific keywords. To see the results of SEO optimization, it takes months, sometimes years of continuous work. You can set up Google ads in one day and your website will immediately start receiving interested users who have searched for keywords related to your product or service.

Of course, this doesn't mean you should ignore organic sources as they have more benefits in the long run, but by using Ads you are more likely to attract more potential customers immediately.

This is not to diminish the importance of SEO optimization and organic traffic, but advertising on Google search is the fastest way to increase your sales. In the long run, it is certainly important to focus on SEO optimization so that you can reduce your Google advertising budgets.



Show your ads only to those who are searching for your product
The most important thing to know is that Google Ads allow ads to be displayed only to those users who are looking for the products and services that you sell.

You are allowed to advertise your website only when an interested user all pakistan mobile number list searches for a specific keyword. Ads are paid only when someone clicks on your ad. A click is actually an actual customer who searches for the words you select for your ad search.

The terms you need to understand are ad relevance and auction . They determine the position of your ad in search results. Your ad doesn't have to show even if a user searched for the keyword you're advertising for.

The relevance or quality of your ad is influenced by several factors. The most important factor is the relevance of the keyword you are advertising for to the content of your website. If the website better responds to the requested query, it will have a better score at the time of the auction.



You only pay if a person clicks on the ad
Did you know that the first 5 results on Google search engine generate 68% of clicks? That's why Google makes sure every day that as many clicks on the search engine as possible are paid ads.

It's not a problem if you don't have a big budget because you don't need one. Advertisers only pay if a user clicks on their ad and only for the keywords you want your ad to appear for when someone searches Google.

Red Brick - Google Advertising

It is necessary to research which keywords are relevant to increase your sales and ad clicks. The era in which we pay for online advertising that our potential customers don't even see is coming to an end. Google rewards well-optimized campaigns with lower click costs and better search engine rankings.

You define how much you are willing to pay to show your ads. Google helps you with budget advice, but you decide whether to increase it or not. By monitoring your ad analytics every day, you can see what is profitable and use the data to adjust your budget and invest in those campaigns that are generating the most conversions.



Ads are fully measurable
In traditional advertising such as newspapers, television commercials, posters, brochures, radio, etc., it is difficult to measure results. With Google Advertising, every part of your campaigns is measurable. Everything is measured! From the number of clicks, the price you pay when someone clicks on your ad, the number of impressions, the click-through rate, the number of conversions, the keyword that generated the most traffic and potential customers, the position in the search engine, etc.

Since it is possible to set an exact budget, you can fully control your costs and determine the amount of budget you are willing to spend each month. You have full control and the ability to plan the budget allocation within each campaign.

You'll know where potential customers are coming from, who clicked on your ad, and which keywords are generating the most traffic and potential customers.

Using this information, you tweak campaigns until you achieve the best results for growing your business.



Remarketing
A great tool where you can target interested users who have already shown some interest in your business, by clicking on your ad or visiting your website. If a potential customer leaves your website because their phone rings at that moment and they forget about you, then remarketing comes into play, where you retarget the same user and your ad follows them on other websites and reminds them that they did not make a purchase from you.

Remarketing ads will appear on a number of Google partner sites within its display network. You can create a special list for all visitors who visit a certain category of website and instruct the system to follow a group of users to a special list. After that, you create a campaign with an ad that will be shown only to users from the selected list.



Precise user targeting
By choosing only those keywords that contain purchase intent, you will avoid spending your budget on users who are not in the purchase phase.

Google Ads campaigns allow for several segments that are used for quality audience targeting. The location targeting option allows you to specify the desired location for displaying ads. Users are targeted in areas such as states, cities, specific territories, even radii of desired locations.

The trend of mobile advertising is growing year by year. This advertising method is important to advertisers who run campaigns that target only mobile users. Other user targeting methods include language targeting and ad display time targeting.



Showing ads at specific times
The ability to specify the exact time and day you want your ad to run is one of the main advantages of Google Ads. Based on data about your customers, business hours, and industry, you choose the exact time your ad will run on the search engine.

After launching the campaign, monitor the data about the budget consumption and pause the ads for a certain time of the day based on the data. If you have a call-only campaign, it's best to run your ad during your business hours. Run the experiment for a few days and see if the cost per conversion rate is lower.

Red Brick - Google Ads

Dangerously good secrets
Use negative keywords
Test keywords and ads
Offer information, not just products
Some keyword markets are larger than others
Some keywords have higher competition than others
Explore keywords that are overlooked but represent better markets
Insert the keyword into your ad title
Tell the customer why they should buy from you
Monitor campaign analytics daily


Now it's up to you to make the most of these benefits and improve your ad performance and increase your business traffic. Let your clients eat out of your hand! The Internet is instantaneous; give customers what they want exactly when they want it. Otherwise, they will spend their money at someone else's.