Some data on the use of Instagram Stories in brands

[Irfanabdulla1111]

The success of this format is well-proven and is demonstrated by various studies, such as the one carried out last May by Union Metrics .

In this study, 72 brands and their use of stories were analyzed.

The sample included museums, NGOs, local companies, B2B and B2C sectors, large and small.

The objective was to find out if there were any predominant trends, statistics or industries, as well as how brands use this format.

Of the sample chosen by Union Metrics, 53% of the profiles published a story in the last 30 days, with an average of 11.

That is to say, not all brands use stories on a daily basis; in fact, it is normal for them to publish one every 2/3 days.

Despite using stories so little, the study showed that accounts that used them got 3-6% more impressions.

In some cases, the study observed an increase of up to 10%.

Awesome!

It is also important to note that direct messages (DMs) affect the Instagram algorithm.

Therefore, brands that take stories seriously have the opportunity to improve their position when users respond to stories.

So, if followers respond to your stories , don't forget to respond to them too!

The Instagram algorithm will thank you, I promise.

Another of the study's conclusions, which I personally find very interesting, is that brands and users have not jumped on Instagram Stories like hyenas because it is the new and coolest content format.

The truth is that they are working hard and have created a personal impression that I am sure you email list of dutch business share with me: the feed is “corporate” while in the stories you can “let your hair down.”

And letting your hair down when you're in a tough industry like B2B is a big draw for users.

In fact, its potential is such that Facebook's own product director, Chris Cox, has practically hitched the company's wagon to Stories, with a forceful statement:

Instagram Stories are on track to overtake the feed as the primary way users share news with their community.

— Chris Cox

Or, to put it another way, if you are a company, I'm afraid you have no other option than to enthusiastically embrace this format.

Getting it right, however, is not as simple as saying it.