So what exactly is engagement in Facebook ads?

hmonower921 · Post by **hmonower921** » Wed Feb 19, 2025 4:45 am

When it comes to engagement with Facebook ads, if there is high engagement with a company's ads or posts, it means that there is a high level of interaction between the company and users and they feel a high level of affinity with the company.

It seems to be an indicator of how deep the relationship is.

When we talk about engagement on social media, it can be said that it is a term used to quantify the relationship between a company and consumers .

On Facebook,

I like what the company posts
Interested in the post
I want to interact more
It will be beneficial for me
These positive emotions are reflected in the cell phone number list number of likes, comments, shares, link clicks, image and video views, etc.

The more positive reactions a user has, the higher the engagement rate will be.

On Facebook, engagement on a post can tell you how relevant or relevant it was to your target audience.

How to calculate Facebook ad engagement rate?
What is Facebook Ad Engagement? Engagement Rate Average Billing Method Explanation
Now let's take a look at how to calculate engagement rate.

Engagement can be calculated by dividing the number of people who liked, commented, shared or clicked a post by the reach of the post .

It is not the total number of "likes, comments, shares, and clicks," so if the same person likes, comments, and shares a post, it will be counted as 1 reaction, not 3 .

The numerator of engagement rate is the number of people engaged, not the total number of engagements .

For example, if one user "likes" and shares a post, the number of engagements is "2," but the numerator of the engagement rate (the number of people who reacted) is treated as "1."

However, in fact, a different calculation method was used until 2015.

Until 2015, it was calculated by the number of people who liked the page, not the number of posts reached , but due to a major change in the algorithm, and the number of posts reached becoming the denominator, it is possible to include users who did not like the page.