Recent Data Set

In particular, thanks to the strength of its brand. Kaspi gives a credit of trust to the vendor who sells through their platform — on the other hand, there is a risk of increasing business dependence on a large marketplace, which can impose its own rules of the game and change them along the way. Therefore, it is necessary to develop alternative sales channels in parallel Nikita also describes some schemes that work effectively for Kazakhstani online stores. The scheme of integrating the store with leading platforms – such as Kaspi, Wildberries, Ozon, Yandex Market – allows the store to increase sales and build up the flow of customers.


Then some of these customers come to the store bolivia mobile database directly and become its regular customers.that requires knowledge of the buyer's size, figure and other characteristics. Therefore, most buyers often end up going through an online store. The layout looks something like this: a clothing store wins -% of customers through its online store, and -% it “fishes” on marketplaces. Thus, marketplaces help clothing stores expand their circle of customers. This case shows that in the clothing and fashion industry in Kazakhstan, when planning promotion and sales, it is necessary to take into account the ratings and specifics of our marketplaces and understand the purchase route of each consumer.