What about the ROI on the internal use of social media? There too, there is a call for a calculation of what the use of Sharepoint or Jive, for example, will yield. Think of better collaboration, innovation and employee satisfaction. This often involves broad implementations of a package. Companies now often look at indicators that only indirectly say something about the business economic advantage: participation, number of ideas, profiles, satisfaction, etc. Even if the return could be calculated well, I think that it will be disappointing for many companies. Or, in any case, will not yield what it could potentially yield. The reason for this: introducing new technology will not work without addressing the circumstances under which it enables people to use it well. This depends on the traditional way of working and monitoring and the associated corporate culture.
Internal: use social media around important themes
To achieve a breakthrough in this, I recommend the following approach russia phone number list choose one or more issues that are really important to the company. Think of reducing costs in a certain area, preventing customer churn, eliminating errors in products. All topics whose impact can be quantified very well. Then organize the participation of all employees involved around this using social media. If this is a well-executed program, it becomes clear that tackling business problems in this way is very effective. The ROI of these programs is the proceeds minus the costs of the program. This approach also makes it possible to experiment with new ways of organizing, involvement and decision-making in a controlled environment. In this way, you can simultaneously create the right conditions for a broader implementation.
Conclusion
So what I am saying is this: don't try to make a case for the 'loose' ROI of social media. Externally, that is no longer necessary and internally, you can better look at the meaning that social media can have in the context of required performance improvements of the company. The ROI of that is perfectly measurable.