Applying Inbound Marketing to Mail Marketing

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​2018 is considered the year of the customer. Global trends in Digital Marketing are increasingly moving towards creating a relationship of proximity and intimacy with the user, and one technique is an essential part of this project: Inbound Marketing.


But what is Inbound Marketing?


Digital Marketing is becoming increasingly important in business, especially due to the vast array of tools and possibilities available in the virtual world. This is becoming essential as old forms of marketing become obsolete.



Inbound Marketing is a framework through which it is possible to updated mobile phone number data for look at the relationship between those who offer services and those who receive them. This technique focuses on offering relevant content that truly resonates with the customer's needs. It is about adding value to each of the steps the customer takes in the purchasing journey.



It is through Inbound Marketing that people can find your services through different platforms, blogs, social networks, search engines, etc.



The most important aspect of this challenging type of marketing is that the entrepreneur does not need to struggle to convert users into customers; on the contrary, they will appear spontaneously because they are genuinely interested in the solutions you are offering. It all starts with the free and relevant content you provide, allowing the potential customer to discover their own needs and realize that they can get help in this process. And with luck, the person who will help them will be your company!



To implement Inbound Marketing in your business, some phases of the "customer journey" must be considered, and can be visualized considering the type of intention you want and the degree of proximity that the potential customer has with your company. See below.