We use not only YouTube, but also banner advertising.

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So what next?

Will the Comfy scheme work with other brands?
"Comfy" is a strong brand that does not need to be brazil telegram data additionally pumped. So, if you want to launch all advertising opportunities at the same time - it's up to you. Everything is individual here. But this option can work if you have a very tight deadline and a budget.

If the brand is not new to the market and if it has the resources to promote itself, then money can buy you time. And if the brand is not yet that well-known and does not have so many resources, then most likely it should be done more gradually.

The entire PPC team and I planned and allocated the budget between different distribution channels. What worked best?

In fact, we have very clearly separated the goals in media promotion and Performance Max. In addition, YouTube is one of Comfy's favorite tools. It allows you to reach a very large segment of users very quickly. And we use it very actively. Facebook is a rather "private" tool, there is less reach, but more engagement.