We prescribe the target audience :
Posted: Tue Feb 18, 2025 9:02 am
Pay attention to the size of your audience: how many subscribers, buyers you currently have; how often they buy; the activity and quality of your audience.
You should also analyze the current trends in SMM, or your niche in general. What is popular now, what is not popular, what to pay attention to, what are the pain points in this niche.
UTP is your unique selling proposition . You bolivia telegram data should be different not only in quality or price. This is standard. Find your "highlight".
who is she,
what a portrait,
which segments,
what characters.
But in no case do not say, for example, like this: my target audience is a woman who lives in a big city, she is from 21 to 50. After all, this is about everyone and no one. In fact, we will sell our product differently to women of different ages, even in the segment from 21 to 50. They have different needs, they make decisions differently. Therefore, when you describe the target audience, divide it into segments. For example, if it is shoes, we can divide our target audience into mothers who buy for their children; into young girls who need sneakers; into business women who care about style.
Always segment your audience based on certain parameters that are important for purchasing your product.
Besides audience segmentation, I love making characters.
What is a character? This is when we take any segment, for example, "mom", and call it a certain name. Let it be Marina, she is 28 years old, she has two children. It is important for Marina that the shoes are comfortable for the child, do not press, that they are environmentally friendly. That is, we imagine a real person with certain fears, desires, emotions, hobbies and work.
You should also analyze the current trends in SMM, or your niche in general. What is popular now, what is not popular, what to pay attention to, what are the pain points in this niche.
UTP is your unique selling proposition . You bolivia telegram data should be different not only in quality or price. This is standard. Find your "highlight".
who is she,
what a portrait,
which segments,
what characters.
But in no case do not say, for example, like this: my target audience is a woman who lives in a big city, she is from 21 to 50. After all, this is about everyone and no one. In fact, we will sell our product differently to women of different ages, even in the segment from 21 to 50. They have different needs, they make decisions differently. Therefore, when you describe the target audience, divide it into segments. For example, if it is shoes, we can divide our target audience into mothers who buy for their children; into young girls who need sneakers; into business women who care about style.
Always segment your audience based on certain parameters that are important for purchasing your product.
Besides audience segmentation, I love making characters.
What is a character? This is when we take any segment, for example, "mom", and call it a certain name. Let it be Marina, she is 28 years old, she has two children. It is important for Marina that the shoes are comfortable for the child, do not press, that they are environmentally friendly. That is, we imagine a real person with certain fears, desires, emotions, hobbies and work.