Let's start with the basic components
Posted: Tue Feb 18, 2025 8:43 am
Title, description, h1. Questions and myths often arise about how to properly create these tags for a product or category. One of the best approaches is to analyze search results from a data perspective . This is exactly the method I used. Taking all the product cards according to their main product queries, I divided them into five groups: top 10, top 20, top 30, top 40 and top 50, that is, I divided them into subgroups by ranking. For example, top 20 covers positions from 11th to 20th place, and top 10 — from 1st to 10th.
I then compared the typical tag length for each belarus telegram data of these ranges. If you’re not familiar with the term “typical,” you can check out Wikipedia for more information. The data shows that the average length, or typical value, for example, in the description section is virtually unchanged by the position of the product cards. This means that products that are in the top 10 or top 20 have roughly the same descriptions as products in the 30th, 40th, or 50th positions. This trend is also observed in the h1 section. Surprisingly, all product cards have roughly the same length of h1 headings, namely 38 characters on average. This is a result that doesn’t seem to have a corresponding recommendation, and I may have missed some article or book where this was agreed upon. However, it is a rather interesting observation for me personally — the values are practically the same.
From these findings, it is clear that the length of these tags most likely does not have a significant impact on the position of product listings in search results. However, we observe an interesting trend with titles. If we compare the titles of the top 10 and top 20 products, all else being equal, the titles of the top 20 products are 11% longer. Does this mean that this length is what led to their position in the top 20? Of course not. This is just an observation based on statistics. But it is interesting and worth further study. Let's leave it for now and come back to it later.
Another interesting observation that offers us more diverse results is the study of content length.
I then compared the typical tag length for each belarus telegram data of these ranges. If you’re not familiar with the term “typical,” you can check out Wikipedia for more information. The data shows that the average length, or typical value, for example, in the description section is virtually unchanged by the position of the product cards. This means that products that are in the top 10 or top 20 have roughly the same descriptions as products in the 30th, 40th, or 50th positions. This trend is also observed in the h1 section. Surprisingly, all product cards have roughly the same length of h1 headings, namely 38 characters on average. This is a result that doesn’t seem to have a corresponding recommendation, and I may have missed some article or book where this was agreed upon. However, it is a rather interesting observation for me personally — the values are practically the same.
From these findings, it is clear that the length of these tags most likely does not have a significant impact on the position of product listings in search results. However, we observe an interesting trend with titles. If we compare the titles of the top 10 and top 20 products, all else being equal, the titles of the top 20 products are 11% longer. Does this mean that this length is what led to their position in the top 20? Of course not. This is just an observation based on statistics. But it is interesting and worth further study. Let's leave it for now and come back to it later.
Another interesting observation that offers us more diverse results is the study of content length.