With content targeting long-tail keywords
Posted: Tue Feb 18, 2025 8:08 am
Typically, this means selecting long-tail keywords with fewer monthly search queries, but with the ability to provide the reader with a large amount of highly specialized information.
For example, we wrote targeted articles on argentina telegram data contract management in various industries, with practical examples and individual advice for the described cases. This provided an opportunity to demonstrate our deep, detailed knowledge of a specific topic in different contexts.
Screenshot of Juro's blog homepage
Such topic authority can give you an advantage over sites competing for the same keywords, as Google believes you have better positioning and greater expertise.
This type of content not only drives better rankings and more traffic, but it also helps convert that traffic. A recent survey found that for over 80% of people, trust is a deciding factor when making a purchasing decision.
In our industry, where the audience (lawyers) is risk-averse and slow to build trust, content that demonstrates depth of expertise pays dividends in search results and beyond.
2. Create content for all stages of the funnel
Rapidly growing companies often favor highly transactional content that is likely to increase conversions, which is an effective way to create demand.
For example, we wrote targeted articles on argentina telegram data contract management in various industries, with practical examples and individual advice for the described cases. This provided an opportunity to demonstrate our deep, detailed knowledge of a specific topic in different contexts.
Screenshot of Juro's blog homepage
Such topic authority can give you an advantage over sites competing for the same keywords, as Google believes you have better positioning and greater expertise.
This type of content not only drives better rankings and more traffic, but it also helps convert that traffic. A recent survey found that for over 80% of people, trust is a deciding factor when making a purchasing decision.
In our industry, where the audience (lawyers) is risk-averse and slow to build trust, content that demonstrates depth of expertise pays dividends in search results and beyond.
2. Create content for all stages of the funnel
Rapidly growing companies often favor highly transactional content that is likely to increase conversions, which is an effective way to create demand.