Facebook via Twitter
Posted: Tue Feb 18, 2025 6:29 am
There are plenty of mistakes you can make due to inexperience when managing a Facebook Fanpage. In this article, a number of common mistakes to learn from. The number of Facebook users grew by 76% in one year. This also resulted in more active fanpages where the same mistakes are often made. Think before you start with Facebook, the thinking starts here!
1. Removing negative comments
delete messagesNumber 1: deleting a complaint or comment that you don't like is a mortal sin. Many companies have gone before you and only saw the number of complaints increase. If a complaint that is considered justified is deleted, this often causes more commotion. KitKat was once attacked by Greenpeace 'fans' about the use of Palm Oil . In their inexperience, the administrators deleted all negative comments. This only made it a sport for the complainants to post complaints faster than they can be deleted.
Always give attention to a negative reaction (however unjustified), ask if they want to get in touch, so that you can sort it out yourself. Then share the solution with everyone. Often an honest reaction is enough to nip a riot in the bud.
2. Posting too often
How often does a customer want to hear from the company they 'like'? philippines phone number list About once a day is a good average, try to keep it to a maximum of 2 messages. Posting more often on Facebook is only for fan pages that are expected to be updated more often (such as Telegraaf and NU.nl). If you have an event, reporting via Facebook at a higher frequency is often not a problem, the same goes for temporary promotions such as a sale or a contest.
3. Repeat
Didn't get much response to your post, so you're just repeating it? Facebook isn't a TV channel where you can rehash poorly watched shows. It apparently wasn't relevant the first time, the second time you post it, you probably won't get any more enthusiastic responses!
You created a Facebook fan page and automatically post your Tweets there? Bad idea! If you still want Tweets to appear on Facebook, do it selectively and not automatically. I sometimes use the option to do this in Twitter with #FB or I use Hootsuite to post Twitter messages on Facebook. This way you can easily make a choice about what you do and do not post on Facebook.
Facebook messages have a different structure than Twitter messages, it gives you more space (image, URL with description, more characters) for a message. So use that and rewrite your 'tweet' with these advantages just as quickly. That comes across much better than 20 messages 'send via Twitter' on your Facebook page.
5. Arguing with your fans
Sounds like the same category as deleting posts, this mistake is just a bit more stupid. The poet Jay-Z once said it so aptly: “Don't argue with fools, because from a distance people can't tell who is who”. This can be prevented with a good social media policy. Clearly state how you want to deal with people on social media, and make these guidelines available to everyone via your website. This way, your employees and visitors know exactly what the starting point is, an important piece of awareness!
6. Posting too quickly
Posting 4 Facebook updates in an hour is rarely a good idea. Often you see a long silence before the explosion of activity. Suddenly the Facebook administrator has a few hours to do his job. And pumps some messages into social media. This does not give the impression that there is real attention for the fans. And that is exactly what you wanted to radiate! Often the messages follow each other faster than the reactions from the followers, which makes them seem less interesting because of a lower number of likes and comments. This low number of likes and comments does not help you to find which content scores best with the fans. You are the disruptor yourself.
7. Vegetarian posts
I personally believe that a varied diet is good for you, this also applies to Facebook posts. Provide a mix of different types of content, identify what kind of messages you can send. Every week potatoes, meat and vegetables should appear on the table in a balanced composition. Questions, promotions, news items and events can together form the content mix. Find the ideal composition of messages for your company and ask for help, it seems simpler than it actually is. With a healthy mix you can expect the most interaction with your fans!
8. Unanswered questions on the Wall
Agree together within what timeframe questions will be answered and who is responsible for this. This way you prevent your visitors from seeing a question that has been open for 4 days. If you do not have an answer immediately? Then tell them that you are working on it and when you expect to give the answer. If someone does not get an answer by phone or e-mail, these are personal experiences, on Facebook this is visible to every visitor!
9. Posting images
Facebook automatically reduces the size of your images when you upload them, so keep this in mind. If you have text in your image, it will also be smaller. And possibly illegible or less than optimally displayed. Posting an image of your brochure on Facebook is rarely a good idea (because of the small print). A scanned article about your product is often illegible as an image. In this case, link to a website for the large image or a PDF file.
10. Posting via an application
If you post messages via an application, you run an additional risk that your messages will never arrive. If someone finds a Facebook user annoying, they have the choice to block them OR to block the application they are using to post. If the latter happens, everyone who posts their messages with RSSGrafitti suddenly has no reach from this fan. Even if you were not the culprit, and perhaps blocking the application instead of the fan page was a mistake, you are still not visible…
Not started a Facebook fanpage yet? Use Elja Daae's 10 steps article to get a flying start!
1. Removing negative comments
delete messagesNumber 1: deleting a complaint or comment that you don't like is a mortal sin. Many companies have gone before you and only saw the number of complaints increase. If a complaint that is considered justified is deleted, this often causes more commotion. KitKat was once attacked by Greenpeace 'fans' about the use of Palm Oil . In their inexperience, the administrators deleted all negative comments. This only made it a sport for the complainants to post complaints faster than they can be deleted.
Always give attention to a negative reaction (however unjustified), ask if they want to get in touch, so that you can sort it out yourself. Then share the solution with everyone. Often an honest reaction is enough to nip a riot in the bud.
2. Posting too often
How often does a customer want to hear from the company they 'like'? philippines phone number list About once a day is a good average, try to keep it to a maximum of 2 messages. Posting more often on Facebook is only for fan pages that are expected to be updated more often (such as Telegraaf and NU.nl). If you have an event, reporting via Facebook at a higher frequency is often not a problem, the same goes for temporary promotions such as a sale or a contest.
3. Repeat
Didn't get much response to your post, so you're just repeating it? Facebook isn't a TV channel where you can rehash poorly watched shows. It apparently wasn't relevant the first time, the second time you post it, you probably won't get any more enthusiastic responses!
You created a Facebook fan page and automatically post your Tweets there? Bad idea! If you still want Tweets to appear on Facebook, do it selectively and not automatically. I sometimes use the option to do this in Twitter with #FB or I use Hootsuite to post Twitter messages on Facebook. This way you can easily make a choice about what you do and do not post on Facebook.
Facebook messages have a different structure than Twitter messages, it gives you more space (image, URL with description, more characters) for a message. So use that and rewrite your 'tweet' with these advantages just as quickly. That comes across much better than 20 messages 'send via Twitter' on your Facebook page.
5. Arguing with your fans
Sounds like the same category as deleting posts, this mistake is just a bit more stupid. The poet Jay-Z once said it so aptly: “Don't argue with fools, because from a distance people can't tell who is who”. This can be prevented with a good social media policy. Clearly state how you want to deal with people on social media, and make these guidelines available to everyone via your website. This way, your employees and visitors know exactly what the starting point is, an important piece of awareness!
6. Posting too quickly
Posting 4 Facebook updates in an hour is rarely a good idea. Often you see a long silence before the explosion of activity. Suddenly the Facebook administrator has a few hours to do his job. And pumps some messages into social media. This does not give the impression that there is real attention for the fans. And that is exactly what you wanted to radiate! Often the messages follow each other faster than the reactions from the followers, which makes them seem less interesting because of a lower number of likes and comments. This low number of likes and comments does not help you to find which content scores best with the fans. You are the disruptor yourself.
7. Vegetarian posts
I personally believe that a varied diet is good for you, this also applies to Facebook posts. Provide a mix of different types of content, identify what kind of messages you can send. Every week potatoes, meat and vegetables should appear on the table in a balanced composition. Questions, promotions, news items and events can together form the content mix. Find the ideal composition of messages for your company and ask for help, it seems simpler than it actually is. With a healthy mix you can expect the most interaction with your fans!
8. Unanswered questions on the Wall
Agree together within what timeframe questions will be answered and who is responsible for this. This way you prevent your visitors from seeing a question that has been open for 4 days. If you do not have an answer immediately? Then tell them that you are working on it and when you expect to give the answer. If someone does not get an answer by phone or e-mail, these are personal experiences, on Facebook this is visible to every visitor!
9. Posting images
Facebook automatically reduces the size of your images when you upload them, so keep this in mind. If you have text in your image, it will also be smaller. And possibly illegible or less than optimally displayed. Posting an image of your brochure on Facebook is rarely a good idea (because of the small print). A scanned article about your product is often illegible as an image. In this case, link to a website for the large image or a PDF file.
10. Posting via an application
If you post messages via an application, you run an additional risk that your messages will never arrive. If someone finds a Facebook user annoying, they have the choice to block them OR to block the application they are using to post. If the latter happens, everyone who posts their messages with RSSGrafitti suddenly has no reach from this fan. Even if you were not the culprit, and perhaps blocking the application instead of the fan page was a mistake, you are still not visible…
Not started a Facebook fanpage yet? Use Elja Daae's 10 steps article to get a flying start!