Many FMCG media budgets are traditionally used for television and print. But today's consumer is online almost every day. That is why THIS type of media should not be missing as part of the media mix! A contact moment that is still underused by the FMCG sector, but offers a lot of potential. High time to look at how online is currently being used for FMCG campaigns!
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Advertiser: Calvé
Media agency: Mindshare
Creative agency: Emakina
What makes this expression strong is the way in which this FMCG product is cleverly brought to attention and shows various ways in which the product can be used. The full screen option and the possibility pakistan phone number list o print the recipe ensure interaction between brand and consumer - and with the printing a recurring confrontation with the brand. This in combination with very relevant placement within a suitable Umfeld of a recipe website makes this a successful whole.
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2. Maybelline New York – Takeover
Advertiser: Maybelline New York
Media Agency: ZenithOptimedia
Creative Agency: Zed digital
Striking Take-over of Maybelline New York that brings the entire site nicely in the 'look & feel' of the advertiser. This in combination with the use of a Halfpage Ad with video with a clear call-to-action makes for an impactful expression.
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3. Sportlife Vibes – Mini Layer
Advertiser: Sportlife
Media agency: MTV
Creative agency: Men in Green
Cleverly set up campaign where a creative Mini-layer on MTV encourages visitors to participate in the action to send in videos. By using the mini-site within MTV as a landing page, you stay within the site where Sportlife creates its own community.
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4. Nutrilon – FloorAd
Advertiser: Nutrilon
Media agency: MediaContacts
Creative agency: MediaContacts in collaboration with Compasso
With this campaign, Nutrilon has made an excellent match between product and Umfeld of the website and realizes reach in the middle of the target group. The FloorAd is informative and conveys the message simply and clearly.
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5. Wagner Original – Takeover
Advertiser: Wagner
Media Agency: ZenithOptimedia
Creative Agency: MediaMonks
This Take-over of Wagner Original immediately stands out; you simply cannot ignore it as a visitor. The expression has a clear message that brings the win-action to the fore.
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The Online Campaign Top 5
The Online Campaign Top 5 is compiled monthly by WebAds Interactive Advertising. Also view the archive of the Top 5 with topics such as Business & Finance, Digital Newspapers, Automotive, Telecom Providers, Hooks, Youth, Social Media, Consumer Electronics, Travel and more. Looking for more inspiration? View more examples of impactful campaigns and successful online cases .
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