Accept cookies
Parents on blogs and social media
Trendwatcher Thimon de Jong ( Trendsactive ) has noticed a new trend among parents on blogs and social media. Proud of their creation, parents are creating Hyves pages en masse for their (unborn) offspring. They are also showing off on their own blogs, Facebook and other social media. There is plenty of content, because everyone has a camera in their pocket, everywhere and at all times. This means that every second of their child's life can be shared with the entire world. Thimon notes that children often feel like stars in their own lives, with a PR machine of educators and grandparents around them. Thimon leaves it unclear whether this is good or bad. He does see that parents are raising their children in a more protected way than they used to.
Children's channel Nickelodeon cleverly reaps the benefits of this protective upbringing nigeria phone number list Do children still watch TV? Yes, they certainly do. And anyone who listens to the story of Judith Peters (Head of Nickelodeon) immediately understands why this brand is irresistible to children. "Who wanted to be able to fly when they were little?", "Who wanted to dig a hole in the garden to crawl to the other side of the world?" All fingers in the conference room go up in the air and mischievous grimaces appear on many faces. And that is precisely the power of this brand.
At Nickelodeon, everything happens to you, and yet nothing happens. Doing what you always wanted to do and in one straight line off the beaten track. But in a familiar environment, because Nick is the crazy mentor, the mad uncle, who is very close to you and joins in with you, but lets you discover it yourself. A classic medium, therefore, that through its form (everything on one channel, the programming focused on the times at which the different target groups watch) is perhaps better able to guarantee a 'familiar environment'.
And what does the target group actually think about it?
At the invitation of Wisebloom and One Twenty One, all conference attendees were finally able to sit down with the real experts after all the multi- digital, trans- and cross-media sessions! Very original, fast and effective, there was speed dating between marketers and children. What will have been said there? What golden tips did the children whisper to the lucky few who were at this conference?
We'll see during the Trends in Kids and Youth Congress 2012! Or will we just follow it at home behind our iPad?