Online marketing has been around for over a decade. Targeting a local audience online has only recently become popular. This form of online marketing is certainly interesting for local retailers. But also for chains with branches throughout the country. Soon every web shop will have a physical (meeting) place. It is a matter of appealing to the local community and attracting them to the physical location. This article describes the possibilities.
First of all, as a marketer you need to determine what you want to achieve. new zealand phone number list What are the objectives? Possible targets are: more visitors to the local branch, more sales in the store – or online or stimulating retention among regular customers. Then you need to ask yourself who the exact target group is and where they are online. Which social media do they use? Are they active with Foursquare, Twitter or Hyves? And do they use Google Maps and QR codes? A survey among customers (in the store) is essential for a good start with local online marketing. Otherwise it is shooting with a shotgun, and that is not exactly the aim of this form of marketing.
Because once you know that, the game can begin.
This article was also published in Twinkle.