Formulating objectives
Posted: Tue Feb 18, 2025 5:47 am
It happens to every consultant lately. The client wants 'a total web viral campaign' that makes all communication problems a thing of the past. Made fun by piles of books and publications based on just a few successful cases. Over the past year, Hogeschool Utrecht conducted research commissioned by Creative Connection , a group of creative companies from Utrecht, into the success factors of using social media in communication projects. In the coming weeks, we will report on the results on Frankwatching and lift the veil a little on the follow-up research we are currently working on. Today, part 1: the objectives.
The research was conducted by a team of employees and students from two lectorates; the Marketing, Market Research and Innovation lectorate of Gerrita van der Veen and the Crossmedia lectorate of Harry van Vliet. The undersigned netherlands phone number list was the project leader. Fifteen cases in which social media played a role were provided by the agencies. In the form of interviews with the responsible persons from the agencies and their clients, the cases were mapped out and compared with what we already knew from the literature. Subsequently, a number of lessons were learned. With a limited number of cases you cannot formulate a scientific theory, but by comparing successful and less successful cases you do arrive at clear insights that can be used in consultancy practice. Our goal is therefore to arrive at an advisory model. A method and checklist for the successful development of campaigns in which social media are used.
Normal phasing of projects
The research was conducted by a team of employees and students from two lectorates; the Marketing, Market Research and Innovation lectorate of Gerrita van der Veen and the Crossmedia lectorate of Harry van Vliet. The undersigned netherlands phone number list was the project leader. Fifteen cases in which social media played a role were provided by the agencies. In the form of interviews with the responsible persons from the agencies and their clients, the cases were mapped out and compared with what we already knew from the literature. Subsequently, a number of lessons were learned. With a limited number of cases you cannot formulate a scientific theory, but by comparing successful and less successful cases you do arrive at clear insights that can be used in consultancy practice. Our goal is therefore to arrive at an advisory model. A method and checklist for the successful development of campaigns in which social media are used.
Normal phasing of projects