All employee email signatures include a reference to a Twitter account used by that departm
Posted: Tue Feb 18, 2025 5:24 am
The marketing department has set up a dashboard within the Seesmic program with all the organization's Twitter accounts. This way, marketing can always maintain control and manage the departments. And that is precisely the idea behind the organization's rollout of Twitter: marketing can focus on mapping out the Twitter strategy and structure, while other departments can benefit from the possibilities.
Stumbling blocks in integrating Twitter
Integrating Twitter into another department is not something you do overnight. Within our organization, employees experienced the following issues as stumbling blocks:
Twitter takes time and energy
Colleagues found it difficult to integrate Twitter into their daily work and thus actually free up time for it. Twitter was often forgotten due to busyness with other work. It took a while before it was seen and used as a full-fledged channel.
Twitter requires a different way of communicating
Twitter requires a different way of communicating. It takes some getting used to the way in which conversations are started via Twitter. In many cases, communication is more informal than via traditional channels, such as email and telephone.
Twitter messages are short
Twitter is a microblog with 140 characters and that therefore requires short but powerful messages. You have to be able to say what you mean in 140 characters. It is therefore in fact a new way of communicating. A good solution is often to send a link to a page where more information can be found.
Twitter is public
Particularly because Twitter is a public network and everyone can read along, people were initially afraid of making a mistake that would have major consequences. By using the channel more and more, this fear was quickly overcome.
Twitter by the organization
Integrating Twitter within a specific department involves more than just sending and answering malta phone number list tweets. For example, the use of Twitter towards external customers and relations is also communicated in the following ways:
The website refers several times to the various Twitter accounts, so that people can follow them and ask questions.
Offline promotions, order confirmation emails, newsletters and other marketing channels will mention that there are several active accounts on Twitter, so that consumers can follow them and know where to go with questions.
Introducing colleagues to and using Twitter is a step in the right direction, but you also need to make sure that Twitter lives within the entire organization. Within our organization, we try to continuously involve colleagues in our Twitter activities by:
Communicate our Twitter contests and promotions via the LCD screens located in each department. This way everyone stays informed.
To announce a tweet of the week every week that will be included in the marketing magazine that is distributed by the organization as an A4.
Ask colleagues by email to retweet our vacancies, promotions and actions via their own personal Twitter account. This keeps engagement high.
Always convey that fun ideas regarding Twitter are always welcome in marketing.
By rolling out Twitter across the organization, the tool can be used even more optimally. As my story shows, Twittering does not stop at the marketing department. Of course, there are many more ways to roll out Twitter within your organization. I am therefore very curious about the methods and activities that other marketers have developed to get colleagues to start tweeting.
Stumbling blocks in integrating Twitter
Integrating Twitter into another department is not something you do overnight. Within our organization, employees experienced the following issues as stumbling blocks:
Twitter takes time and energy
Colleagues found it difficult to integrate Twitter into their daily work and thus actually free up time for it. Twitter was often forgotten due to busyness with other work. It took a while before it was seen and used as a full-fledged channel.
Twitter requires a different way of communicating
Twitter requires a different way of communicating. It takes some getting used to the way in which conversations are started via Twitter. In many cases, communication is more informal than via traditional channels, such as email and telephone.
Twitter messages are short
Twitter is a microblog with 140 characters and that therefore requires short but powerful messages. You have to be able to say what you mean in 140 characters. It is therefore in fact a new way of communicating. A good solution is often to send a link to a page where more information can be found.
Twitter is public
Particularly because Twitter is a public network and everyone can read along, people were initially afraid of making a mistake that would have major consequences. By using the channel more and more, this fear was quickly overcome.
Twitter by the organization
Integrating Twitter within a specific department involves more than just sending and answering malta phone number list tweets. For example, the use of Twitter towards external customers and relations is also communicated in the following ways:
The website refers several times to the various Twitter accounts, so that people can follow them and ask questions.
Offline promotions, order confirmation emails, newsletters and other marketing channels will mention that there are several active accounts on Twitter, so that consumers can follow them and know where to go with questions.
Introducing colleagues to and using Twitter is a step in the right direction, but you also need to make sure that Twitter lives within the entire organization. Within our organization, we try to continuously involve colleagues in our Twitter activities by:
Communicate our Twitter contests and promotions via the LCD screens located in each department. This way everyone stays informed.
To announce a tweet of the week every week that will be included in the marketing magazine that is distributed by the organization as an A4.
Ask colleagues by email to retweet our vacancies, promotions and actions via their own personal Twitter account. This keeps engagement high.
Always convey that fun ideas regarding Twitter are always welcome in marketing.
By rolling out Twitter across the organization, the tool can be used even more optimally. As my story shows, Twittering does not stop at the marketing department. Of course, there are many more ways to roll out Twitter within your organization. I am therefore very curious about the methods and activities that other marketers have developed to get colleagues to start tweeting.