Van Heukelom also sees a new creative class emerging: “The nerds and techies are the new creative class, they are the builders. You need them and make sure you gather enough of such people around you.”
steven_boyeelSteven Jongeneel (photo ) of Social Embassy (and one of the founders of Symbaloo ) then talks about the annual social media monitor, in which his company interviews a hundred large Dutch brands. He notes that consumers are often leading: many companies follow consumers to social media. However, the online presence of large brands is still limited. For example, in August 2010 the average brand had fewer than 1,000 fans or friends on social media.
Social media monitoring has undergone rapid development in recent years. Over 70% macedonia phone number list of major brands now use paid software for this. However, there is still often a focus on tools when it comes to social media. The ambitions are high, but the budgets remain very limited. It is significant, for example, that at over 40% of major brands, a maximum of two people are involved with social media. A reception often has more people; apparently, 'the online reception' is still a neglected child at many organizations.