Remember someone's name
Posted: Tue Feb 18, 2025 5:04 am
Remembering someone's name and then addressing them personally when they meet again is, according to Carnegie, about the best thing you can do. For companies, this means a personal approach to fans and community members. Companies will often post content on social media and rarely look back at how it is responded to. Let alone by whom and to what extent patterns can be recognized in it. How many companies know exactly what previous interactions they have had with a customer or consumer on social media? I see this as remembering previous contact you have had with someone (for example in terms of webcare) or recognizing influencers and ambassadors within your community and treating them as such. Not very scalable, but remembering the personal contact with your fans and benefiting from it will certainly yield results.
#4 Be a good listener. Encourage others to talk about themselves
Organizations are generally not known for being such good listeners. luxembourg phone number list Yet listening is often one of the first steps that is reflected in almost every social media strategy. Carnegie states that if you want to be a good conversationalist, you also have to be a good listener. To be interesting, be interested. This means that in a community you have to stimulate dialogue between fans and between fans and therefore not structurally speak yourself. A piece of wisdom: “You have two ears and one mouth. So use them in that relationship”. Which organizations are really able to stimulate targeted conversations around the brand? To increase word of mouth? It is perhaps the most difficult thing for organizations: ensuring that the dialogue is conducted by consumers, without you yourself constantly speaking or stimulating the discussion.
#4 Be a good listener. Encourage others to talk about themselves
Organizations are generally not known for being such good listeners. luxembourg phone number list Yet listening is often one of the first steps that is reflected in almost every social media strategy. Carnegie states that if you want to be a good conversationalist, you also have to be a good listener. To be interesting, be interested. This means that in a community you have to stimulate dialogue between fans and between fans and therefore not structurally speak yourself. A piece of wisdom: “You have two ears and one mouth. So use them in that relationship”. Which organizations are really able to stimulate targeted conversations around the brand? To increase word of mouth? It is perhaps the most difficult thing for organizations: ensuring that the dialogue is conducted by consumers, without you yourself constantly speaking or stimulating the discussion.