Entertaining vs educational

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Instagram, with its visual and video-centric approach, has grown far beyond its lifestyle-content roots and is now a canvas for B2B marketers to share visually engaging stories.

Strategies for success on Facebook & Instagram

The most successful posts on Facebook tend to be:

Visual, funny or informative
Images and video
Meanwhile, Instagram, with its emphasis on visual jamaica telegram data storytelling, allows B2B brands to humanize their business. Use it to take viewers behind the scenes, highlighting the people who create your company culture. Use Stories for quick slice-of-life videos or beautiful pictures of your solutions, your campus, even your CEO’s ski trip.

It’s important to note with both of these platforms that you will need a paid strategy to increase reach. Organic reach on either platform is a tiny sliver of your potential followers—it’s pay-to-play or be invisible.

Elevating B2B engagement with Facebook & Instagram

Despite the challenges inherent in Facebook and Instagram marketing, don’t underestimate their power as part of your marketing arsenal. Both can be spaces for dynamic engagement with your community.