Immerse yourself in the world of young people
Posted: Tue Feb 18, 2025 4:14 am
Virals flop, websites are misunderstood and campaigns are cursed on Twitter. Communicating with young people is a profession in itself. Generation Y is here and demands extra attention from brands. A commercial without a good message is no longer possible. How do you develop a good online campaign for young people?
Of course, it is an open door when it comes to concept development, empathizing with the target group. With young people it is extra important, what was cool yesterday can, so to speak, be a flop today. Take into account the most important trends:
Extra Value. I am what I share, young people are looking for extra value. What is shareable? Storytelling is important here
Collectavism. Young people are positive about themselves, but not about the world. ivory coast phone number list This leads to forms of activism, such as Hacktivsm and Clicktivism.
Dreammotion. The world of young people moves at breakneck speed. Every day they come into contact with many stimuli. This makes young people look for resting points, things they already know from the past. An example of this is soft focus in video clips.
Collaborative Power. I am what I create. Creating is important for young people, together and alone. But also I am what I use and I pay what I use.
Fun. Something just has to be fun, not just heavy and serious. Just fun.
These are the most important trends in a nutshell, read them here in more detail . The Young Works blog also puts new signals, provided by young people, online almost every week.
Of course, it is an open door when it comes to concept development, empathizing with the target group. With young people it is extra important, what was cool yesterday can, so to speak, be a flop today. Take into account the most important trends:
Extra Value. I am what I share, young people are looking for extra value. What is shareable? Storytelling is important here
Collectavism. Young people are positive about themselves, but not about the world. ivory coast phone number list This leads to forms of activism, such as Hacktivsm and Clicktivism.
Dreammotion. The world of young people moves at breakneck speed. Every day they come into contact with many stimuli. This makes young people look for resting points, things they already know from the past. An example of this is soft focus in video clips.
Collaborative Power. I am what I create. Creating is important for young people, together and alone. But also I am what I use and I pay what I use.
Fun. Something just has to be fun, not just heavy and serious. Just fun.
These are the most important trends in a nutshell, read them here in more detail . The Young Works blog also puts new signals, provided by young people, online almost every week.