Marketers gravitate toward it because it increases engagement and interaction

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Keep it precise and work on communicating using few words. Make sure the content is scannable and the highlights jump out at you at a glance. Yes, that means including some subheadings and bullet points.


No one wants to watch a five-minute video when they can scan the email in less than a minute. Should you remove the video altogether? The answer is no. But consider putting a link instead of lebanon number search embedding a video. The recipient can choose whether to watch or not.

7. Provide subtle nudges for recipients to open emails
As noted, putting a customer's name in the email improves the chances of the recipient opening it.

But there are other ways to improve engagement. These include offering incentives such as discounts, exclusive deals and coupons.

Another way is to create a sense of urgency with limited-time offers. The trick is to make them rare so that customers have something to look forward to.

And we can’t ignore the critical role of calls to action (CTAs). Marketers should take the time to learn how to write a powerful CTA. And that’s not all – even the placement within the email matters.

It's interesting to note that some action verbs can work against you. Words like download, enter, and send can seem aggressive. They create the impression that you want the buyer to work or give up their energy or time.