Tip 2: Personal contact is crucial during the decision-making process
The personal relationship with the customer is becoming increasingly important. Retaining existing customers is much cheaper than looking for new customers. Search for dialogue with the target group on Twitter and try to meet their information needs. Use Hootsuite or Tweetdeck and set up trackers on important keywords, such as #gifts or #promotion, so that you as a company can quickly respond to the needs of prospects. For suppliers of premium and promotional gifts, it pays to mention the address and telephone number. Write a bio that appeals to the target group, for example by providing concise answers to frequently asked questions.
Tip 3: segment the target group into expectations and needs
85% of promotional gifts are ordered by women. Segment this target group and add them to Twitter. Research the target group and use this research to determine how you can reach them. For example, consider the writing style and the time of communication. If the target group is not yet active on Twitter at 9 a.m., there is no point in actively 'posting' messages at that time. You can therefore choose to distribute important information in the afternoon. Build a (personal) bond with the target group as quickly as possible, so that they do not shop at the competition, but at your web shop! Women are increasingly on blogs or blog themselves. Hire bloggers or contact popular blogs. Ask them to write an article about your web shop or range of promotional gifts. This is good for search engine optimization and 'corporate branding'.
Communicate not only information about promotional gifts offers and prices iceland phone number list but also interesting background information and trends. For a promotional gift provider, the research by the interest group PPAI, Promotional Products Association International, is interesting to publish. This research has shown that a promotional gift penetrates the consciousness more deeply than a radio advertisement. In other words, the message of a promotional gift is remembered longer than the message of a radio advertisement.
Tip 5: Become an authority!
By providing the target group with specific information, you can grow as a company into an authority in your sector. Many companies make the mistake of opting for one-way communication. The target group is not waiting for this. Do not hesitate to publish articles or opinions of competitors, for example by retweeting or mentioning them on your Facebook page. The internet user visits multiple web shops/websites before making a purchase. Reaching the customer is the most important thing. You also do this with information from third parties. Social media has a direct influence on site visits. You also expand your network in this way.
Conclusion: combine social media with SEO!
The number of links to a website/webshop is an important factor for achieving a high position in Google. There are rumors that Google does not index links from social media, but that is nonsense. You can register the web shop via Google Webmaster Tools . You will see that Google does index links from social media. In the short term, this has an effect on the site visits of the website, because people will read the information from the social media channels. In the long term, this will strengthen the value of the website, which will give the website a better position in the Google ranking. This will also result in more site visits. A higher position means more visitors and therefore more prospects. Social signals are becoming increasingly important!