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5 facts to understand Twitter's impact on digital communications

Posted: Mon Dec 23, 2024 9:00 am
by pappu6321
To date, Quantico has identified 8 million users on the social network.
In 2021, more than 300 million tweets were made.
In 2013, the average number of tweets per hour was 10,000, while currently, more than 40,000 are recorded.
What do we identify about Twitter's impact on digital communications?
Learn about preferences, ages, location, geolocation, among other key data regarding the impact of Twitter on digital communications. Learn more about Peruvian Twitter users in the latest Quantico Trends infographic on Twitter users in Peru .

Currently, there are 8 million Twitter users in Peru. The growth in recent years has been absolutely overwhelming.

Similarly, some data confirm that there are more men (60%) on Twitter, the majority minnesota b2b list whom are over 25 years old (38%), followed by the group under 25 years old.

Likewise, of the 5 most influential accounts according to the Q-score, 4 are media: RPP news, La República, Rosa Maria Palacios, Canal N and lastly and fifth is the Peruvian economist and journalist Álvarez Rodrich.

The analysis of Twitter's impact on digital communications indicates that the days of greatest activity are Tuesdays, Thursdays and Fridays, with the time of greatest interaction at 9 pm, and interaction starting at approximately 8 am. The average number of tweets per day is 180,000 and the main interests we detected are music, football, topics related to love, social networks and being a fan.

While 81% of tweets come from Lima, followed by: La Libertad, Arequipa and Lambayaque.

See the infographic about Twitter users in Peru here.

Methodology: To perform the analysis of tweet volume and authors, mentions were captured from January 2022 to June 2022. Captured from the Twitter API taking geo-referenced tweets.