Every company is a media company
Posted: Tue Feb 18, 2025 3:21 am
Yesterday it was time for Emerce eDay again . In addition to drinking coffee and catching up with acquaintances, there was of course also an extensive program of speakers and workshops to see. A report of this annual event in the field of online business, media and marketing.
The economy may be heading for a recession, but there was little sign of that in the Van Nelle Factory in Rotterdam. The most prominent online agencies and media parties in the Netherlands seemed to be having a competition to see who had the largest espresso machine. Deloitte in particular went all out with a stand in English horse racing style right next to the entrance. Here you could actually bet, but on data instead of horses. Compliments to Roos van Vugt and her colleagues.
My day started with Richard Sambrook 's session . Richard worked at the BBC for greece phone number list over 30 years and rose to become director of global news. He is now Chief Content Officer at Edelman, one of the largest independent PR agencies in the world. Richard's argument revolved around the fact that brands need to act more like publishers to get their message across. A story that we have all heard before, but this speaker, as a former journalist, was also able to substantiate it well.
The economy may be heading for a recession, but there was little sign of that in the Van Nelle Factory in Rotterdam. The most prominent online agencies and media parties in the Netherlands seemed to be having a competition to see who had the largest espresso machine. Deloitte in particular went all out with a stand in English horse racing style right next to the entrance. Here you could actually bet, but on data instead of horses. Compliments to Roos van Vugt and her colleagues.
My day started with Richard Sambrook 's session . Richard worked at the BBC for greece phone number list over 30 years and rose to become director of global news. He is now Chief Content Officer at Edelman, one of the largest independent PR agencies in the world. Richard's argument revolved around the fact that brands need to act more like publishers to get their message across. A story that we have all heard before, but this speaker, as a former journalist, was also able to substantiate it well.