Guidelines for corporate personalities
Posted: Tue Feb 18, 2025 3:16 am
Social media should be part of the corporate identity mix of the organization. This means that employees know how to use social media to realize the mission of their company and to convey the vision. An organization stands for something. Employees can use social media to make it clear to the outside world why they are on earth . An example: a foundation stands up for children in the Third World. Volunteers who work hard for these children there can literally bring the projects closer to the people in the Netherlands via social media. By showing what the situation is there now and how the foundation sees the future, we here in the Netherlands get a better picture of the usefulness and necessity of the foundation. The volunteers are often passionate people who can inspire others in this way to also commit themselves to these children.
These volunteers do need to know how to behave on the net. Their behaviour must be in line with the values of the foundation. That is why the social media guidelines should be based on the core values of an organisation. If an organisation has the core value of 'openness', employees should also be transparent and honest on social media. Some examples of guidelines are: do not pretend to be someone else. Use your own name. Make it clear who you are.
Guidelines for employees who are active on social media as a private individual
Photo Ryan BabelHowever, there are also plenty of organisations where the use of social ghana phone number list media is more difficult to manage. Just look at the world of football. There are many examples of footballers and clubs with a Twitter ban abroad, because the footballers were unable to behave according to the club's standards and values in the past. One example is the Dutch footballer Ryan Babel, who was called to account when he posted a photo of a referee in the shirt of a rival club . Is such a ban justified? I think that footballers should also realise that they are part of their club brand. If they do not behave properly as a person, this will also have an impact on their football club. Clubs could therefore draw up general guidelines for their footballers, such as:
Conduct yourself in accordance with the club's integrity standards
Behave socially
Remember: you are talking to the outside world, these are not private conversations you are having.
Realize that your behavior has an impact on your club and your fans
If footballers do not adhere to these general guidelines, a club could act accordingly. Without policy and specific guidelines, a club loses control and increases the chance of reputational damage. And the same applies to all other organizations.
These volunteers do need to know how to behave on the net. Their behaviour must be in line with the values of the foundation. That is why the social media guidelines should be based on the core values of an organisation. If an organisation has the core value of 'openness', employees should also be transparent and honest on social media. Some examples of guidelines are: do not pretend to be someone else. Use your own name. Make it clear who you are.
Guidelines for employees who are active on social media as a private individual
Photo Ryan BabelHowever, there are also plenty of organisations where the use of social ghana phone number list media is more difficult to manage. Just look at the world of football. There are many examples of footballers and clubs with a Twitter ban abroad, because the footballers were unable to behave according to the club's standards and values in the past. One example is the Dutch footballer Ryan Babel, who was called to account when he posted a photo of a referee in the shirt of a rival club . Is such a ban justified? I think that footballers should also realise that they are part of their club brand. If they do not behave properly as a person, this will also have an impact on their football club. Clubs could therefore draw up general guidelines for their footballers, such as:
Conduct yourself in accordance with the club's integrity standards
Behave socially
Remember: you are talking to the outside world, these are not private conversations you are having.
Realize that your behavior has an impact on your club and your fans
If footballers do not adhere to these general guidelines, a club could act accordingly. Without policy and specific guidelines, a club loses control and increases the chance of reputational damage. And the same applies to all other organizations.