Social media and hospitality; a good combination?
Posted: Mon Feb 17, 2025 10:19 am
Many hospitality entrepreneurs have looked at the hands-on possibilities of social media for their communication in the past year. Raymond Janssen considered it. At the request of Koninklijke Horeca Nederland, he developed a training course called 'hospitality & social media', with the aim of using guests as ambassadors. The training consists of five parts that deal with Twitter, Facebook, LinkedIn and Foursquare, in short, the biggest players in the Netherlands. The training concludes with the impetus for strategy. Is social media effective for the hospitality industry? For Frankwatching, I put Janssen to the test.
Such a conversation naturally involves a flamboyant catering establishment, a good glass dominican republic phone number list of wine and a spicy pasta. Experiences are shared and then it is time to zoom in on one of the largest service industries in the Netherlands. Do social media and catering actually go together? “Absolutely,” Janssen begins. “Nowhere is hospitality more central than in that industry and that is precisely why catering entrepreneurs can make good use of it. Creating a 'warm' network is crucial. The network is used by the entrepreneur to let guests tell their story. Twitter and Facebook are good tools. Users of social media share all sorts of things about their catering experiences. They take photos of a beautifully presented plate and talk about a special beer or an exceptional bottle of wine. As a catering entrepreneur, you are almost stupid if you do not make use of that.”
Such a conversation naturally involves a flamboyant catering establishment, a good glass dominican republic phone number list of wine and a spicy pasta. Experiences are shared and then it is time to zoom in on one of the largest service industries in the Netherlands. Do social media and catering actually go together? “Absolutely,” Janssen begins. “Nowhere is hospitality more central than in that industry and that is precisely why catering entrepreneurs can make good use of it. Creating a 'warm' network is crucial. The network is used by the entrepreneur to let guests tell their story. Twitter and Facebook are good tools. Users of social media share all sorts of things about their catering experiences. They take photos of a beautifully presented plate and talk about a special beer or an exceptional bottle of wine. As a catering entrepreneur, you are almost stupid if you do not make use of that.”