Content Owner
What we briefly mentioned earlier was the fact that you decide what is on your own website. You determine the content and context. You decide what happens to the content. Do you copyright everything, or do you use creative commons? You decide whether Google Adsense advertisements or affiliate links are included. On Facebook, on the other hand, you are not the owner of what you post. Facebook decides what happens to everything you post. Competitors could easily show an advertisement on your page, because that is where the audience they have in mind is. There is not much you can do about that, so keep that in mind when you create a Facebook page and promote it. The more popular your page is, the more often an advertisement from a competitor will appear (after all, you are then relevant).
Although we fully understand what the author of the aforementioned article means, it is croatia phone number list not the case that one excludes the other. In our opinion, the combination of your Facebook page and website ensures that both communication tools reinforce each other. On your website you tell your entire story, while on Facebook you highlight precisely those things that are relevant to a Facebook environment. Depending on your objective for a campaign, you must therefore make a choice between directing traffic to Facebook or a landing page on your website. For large campaigns, a combination is often chosen, because this allows you to appeal to two groups of consumers: those who already know your brand and would like to be part of a community, and those who you still have to attract. In addition, you have more control over the information that you show the consumer on your website.
For action-based campaigns, Facebook is probably the best choice, because you want to generate buzz around the action and you don't necessarily want to change the entire look and feel of your brand on the website for an action. In short: for some campaigns it is smart to refer to Facebook, for others it is not, but that is something that needs to be determined on a strategic level, depending on the metrics and objectives. Basically, it is important that you clearly define your goals in your online strategy and the way in which you want to achieve them.
Did we forget to mention anything? Bring on those additions!