Learn new skills & achieve something in life
Everyone is talking about 'gamification' these days, but who is actually using it effectively in their communication strategies? Brands that teach Millennials new skills or help them achieve something in life have an advantage. In Anglo-Saxon circles, people are already talking about the switch from 'pay for attention' (buying media pressure) to 'play for attention'. Because the homo ludens (playing person) in each of us is looking for those addictive dopamines in our brains that bring us into the 'flow' on which the success of computer games is based.
as is often wrongly assumed. Social media are of course ideal for staying up-to-date on your friends and feeling personally connected to them, even if you are not there for a while. costa rica phone number list But newspapers or newspaper websites give young people something to talk about and they can also learn something from them. Magazines, TV and radio are media that compete to make young people relax the most, kill boredom and time and have fun. These media make them really happy. It is no coincidence that comedy scores so well with our youth.
Marketers tend to overestimate the ownership of digital devices . Only the number of young people with a desktop computer was underestimated. Half of Dutch young people still own such a PC somewhere, while almost 7 out of 10 now also have a laptop. About 4 out of 10 13-29 year olds have a smartphone and only 11% have a tablet (of which the majority, namely 7%, an iPad).
Facebook is number 1
In the Netherlands, too, long dominated by Hyves, Facebook is now the number 1 social network for young people . 74% of 13-29 year olds have created a profile, while another 65% have a Hyves account. It is striking that Hyves is even stronger for young people under 16. Among Dutch Millennials between 16 and 18, 85% already have a Facebook profile, while among 13-15 year olds this is only 59%. But even though the platforms they use are often digital, the social network of young people in the Netherlands is certainly not that virtual. Out of 100 friends in their social network, there are 37 with whom they also have daily contact in real life, 24 friends with whom they have contact slightly less often, 16 family members whom they do see frequently, 9 colleagues, 8 family members whom they see less regularly and only 6 people whom they have never met physically.
When young people arrange to meet friends to go to a party, or to eat or drink something, they do this primarily via the 'old-fashioned' text message, or a voice call or even in a face-to-face conversation. Our research shows that the youngest group of Millennials more often arranges via chat or messages on social media.