Guidelines in comic strip form
Posted: Mon Feb 17, 2025 9:36 am
during working hours , what are they allowed to say and what are we going to do if sensitive information leaks?' Many questions, which often result in 'not allowed'. And that is no longer up to date.
The trick is to no longer dictate employees' behavior on the internet, but to motivate them in a positive way to use social media. Sports giant Adidas has understood this. The company gave its old social media guidelines a comical makeover. On the corporate blog, Adidas explains the idea behind the renewal of the existing guidelines. Instead of prescribing rules, Adidas wants to motivate its employees to use social media and work together. The company does this not in a boring document with only letters, but in a real comic strip . Make sure that all employees read it.
Social media reloaded
The message that Adidas gives regarding social media remains the same as in chile phone number list the old guidelines, only the style is different. In the new guidelines, the company introduces Sue Social and Media Man , two comic book heroes who are at the beginning of a social media journey. Sue Social has a new smartphone and wants to enter the web 2.0 world. Media Man, still of the old school, wants to protect Sue from 'the dangers' that she can encounter on her way. He does not understand the advantages of social media and starts a real war against the phenomenon. Eventually he realizes that there is no fighting against it and he lets Sue lead him.
Tips from Adidas
Sue Social and Media Man show Adidas employees in a playful way how to use social media best.
Some examples:
Ten 'golden rules' for social media use;
Negative perception about social media;
What tools employees can use to make their voices heard;
Why Adidas motivates its employees to use social media.
Adidas also gives its employees some advice on how to optimize their social media use, with some hidden 'don'ts' here and there:
Be proud of your company, but remember that internal information should remain internal;
Share news with your friends on social media, but not if you have a duty of confidentiality;
Be honest;
Respect your audience.
Adidas has certainly created some free advertising on Twitter. The new guidelines have been buzzing around the medium this week. What do you think of Adidas' new guidelines? Childish, a good move or more of the same?
The trick is to no longer dictate employees' behavior on the internet, but to motivate them in a positive way to use social media. Sports giant Adidas has understood this. The company gave its old social media guidelines a comical makeover. On the corporate blog, Adidas explains the idea behind the renewal of the existing guidelines. Instead of prescribing rules, Adidas wants to motivate its employees to use social media and work together. The company does this not in a boring document with only letters, but in a real comic strip . Make sure that all employees read it.
Social media reloaded
The message that Adidas gives regarding social media remains the same as in chile phone number list the old guidelines, only the style is different. In the new guidelines, the company introduces Sue Social and Media Man , two comic book heroes who are at the beginning of a social media journey. Sue Social has a new smartphone and wants to enter the web 2.0 world. Media Man, still of the old school, wants to protect Sue from 'the dangers' that she can encounter on her way. He does not understand the advantages of social media and starts a real war against the phenomenon. Eventually he realizes that there is no fighting against it and he lets Sue lead him.
Tips from Adidas
Sue Social and Media Man show Adidas employees in a playful way how to use social media best.
Some examples:
Ten 'golden rules' for social media use;
Negative perception about social media;
What tools employees can use to make their voices heard;
Why Adidas motivates its employees to use social media.
Adidas also gives its employees some advice on how to optimize their social media use, with some hidden 'don'ts' here and there:
Be proud of your company, but remember that internal information should remain internal;
Share news with your friends on social media, but not if you have a duty of confidentiality;
Be honest;
Respect your audience.
Adidas has certainly created some free advertising on Twitter. The new guidelines have been buzzing around the medium this week. What do you think of Adidas' new guidelines? Childish, a good move or more of the same?