The wording is not very clear: If profiling has legal consequences for the person who is profiled, he can opt out. Would price differentiation such as student or 65+ discount, loyalty programs or behavioral advertising be such a consequence?
Timing
The regulation is a first draft proposal from the European Ministry of Justice (DG Justice) and is now with the other DGs, who can provide input until next week. After adjustment, a second version will still have to go through the cayman islands phone number list European Parliament and the European Council, and the rules will probably not come into effect until 2015 at the earliest. Because it is a regulation, the law does not have to be implemented at national level, like the 'cookie law' for example. One set of rules applies to the whole of Europe. A new round also means new opportunities. After DG Justice, the interest groups for consumers and businesses are now targeting the other DGs, the European Parliament and the Council with the aim of adopting and adjusting their concerns.