Consumers are not stopping their Christmas shopping, but they are shopping differently, according to research by Forrester . They are much more aware of the value of products than in previous years and are going on a real 'shopping mission'. In this article, therefore, five seduction tricks from British and American Christmas experts to seduce these consumers.
Christmas shopping
Christmas – and especially the six weeks before Christmas – are extremely important for every (r)etailer, because there is a lot of money to be made. According to Christmas 2011 : European Assessment (Centre for Retail Research, canada phone number list PDF), is that total sales in the Netherlands will increase by 1.2% compared to last year. This is entirely due to online growth.
Great Britain, the country that is the leader in e-commerce in Europe, celebrates Christmas extravagantly every year. For some British retailers, this period is even responsible for 60% of their annual profits. Retailers from the United States also always go all out during the Christmas holidays. Let's take a look at five Christmas tricks from British and US (r)etailers as inspiration for Christmas 2012.