How to be successful on Facebook by posting without posting?
Posted: Mon Dec 23, 2024 8:52 am
A few months ago, Quantico implemented the Facebook Tracker, a feature that allows capturing more interactions on an account; such as posts segmented to a specific audience and only visible to said target, commonly known as “Dark Posts” . A Dark Post is a promoted post on Facebook, which will not be distributed organically, since it will not be published on the fanpage wall; on the contrary, it will only be shown in the newsfeed of a specific target audience and may have other types of traffic such as redirection to the company’s website.
It may seem like a disadvantage to you that some posts about your brand are not directly displayed on your fan page, but it is important to think about what percentage of all your fans would take the minnesota accountants email lists to visit your page to review only the posts that offer them a benefit that suits their needs. The greatest amount of interactions are received from the news wall, a space that we should consider as a great opportunity for our content to be more widely viewed.
POST-DARK-POST1
POST-DARK-POST---Master
Why is it important to correctly segment a Facebook post?
1. Analyze the success of a post – By not having a Dark Post appear on our page, we can publish variations with the same message, to analyze which of them received a better response and turned out to be more effective.
2. Improve the diffusion of a campaign – We have the opportunity to make a large number of posts related to a specific campaign, directed based on interests and demographics to different target audiences within the same community.
3. We avoid saturating our followers with messages – We publish correct information for the right audience, without saturating others with posts that are irrelevant to their interests.
Why is it important to collect information from our hidden posts?
Quantico’s analysis complements monitoring by collecting comments and interactions made in response to hidden content. By reviewing this information, we can further define our communication and target segments that we had not previously considered and in which we could obtain better results. In the case of the Dark Post shared by a banking company, for example, if we enter the “Explore Comments” option, we can learn about the sentiment generated towards the publication based on the comments made by users.
dark-post-feeling
On the other hand, in the case of this brand specialized in home improvement and construction, if we want an analysis of the reactions that the publication received, we can enter the Facebook Analytics section: “Post Count”, to find out how the target audience received the message and the engagement rate that the publication generated on our fanpage.
POST-DARK-POST-2---Master
This secret and valuable information is an important milestone for monitoring the publications we make on our page. We should not only prioritize the information that appears first hand, that is, the responses to publications on our wall.
It may seem like a disadvantage to you that some posts about your brand are not directly displayed on your fan page, but it is important to think about what percentage of all your fans would take the minnesota accountants email lists to visit your page to review only the posts that offer them a benefit that suits their needs. The greatest amount of interactions are received from the news wall, a space that we should consider as a great opportunity for our content to be more widely viewed.
POST-DARK-POST1
POST-DARK-POST---Master
Why is it important to correctly segment a Facebook post?
1. Analyze the success of a post – By not having a Dark Post appear on our page, we can publish variations with the same message, to analyze which of them received a better response and turned out to be more effective.
2. Improve the diffusion of a campaign – We have the opportunity to make a large number of posts related to a specific campaign, directed based on interests and demographics to different target audiences within the same community.
3. We avoid saturating our followers with messages – We publish correct information for the right audience, without saturating others with posts that are irrelevant to their interests.
Why is it important to collect information from our hidden posts?
Quantico’s analysis complements monitoring by collecting comments and interactions made in response to hidden content. By reviewing this information, we can further define our communication and target segments that we had not previously considered and in which we could obtain better results. In the case of the Dark Post shared by a banking company, for example, if we enter the “Explore Comments” option, we can learn about the sentiment generated towards the publication based on the comments made by users.
dark-post-feeling
On the other hand, in the case of this brand specialized in home improvement and construction, if we want an analysis of the reactions that the publication received, we can enter the Facebook Analytics section: “Post Count”, to find out how the target audience received the message and the engagement rate that the publication generated on our fanpage.
POST-DARK-POST-2---Master
This secret and valuable information is an important milestone for monitoring the publications we make on our page. We should not only prioritize the information that appears first hand, that is, the responses to publications on our wall.