To what extent does social media play a role in providing good service to the target group?
“It is woven into our business and throughout the customer lifecycle, social media keeps coming back. From Awareness to Research & Consideration, Demand – Lead Gen and Sales, Support and Loyalty.
Some examples:
On IdeaStorm, people from all over the world can contribute ideas and then see what we do with them and we also provide feedback. In the meantime, almost 17,000 ideas have been submitted, of which almost 500 have actually been implemented by us. As a participant, you can see the status of your contribution (acknowledged, under review, partially implemented and implemented). The community is also clearly structured and sorted by type of ideas: popular, recent, top ideas and comments. albania phone number list Furthermore, you can see at a glance what exactly you, as a participant, can do (and how) within the community.
Care; customers can reach out to us for support via Twitter. Globally, that's @DellCares and in the Netherlands we have @DellLuistert. We also have a Command Center in Austin where people monitor what's being said about Dell online 24/7
Communication; Blogs, Twitter, presentations on SlideShare, videos about our products or customers on YouTube. But also our financial announcements are actively communicated by the Investor Relations Team via social media
Reviews of our products, customer references but also customer events and trade fairs
There is now a Dell Nederland Facebook and a Dutch Twitter account . Every week we look at the developments and whether we need to adjust our approach. On Facebook we have posted some initial messages and we are just over 100 fans. This week Facebook is also switching to a Timeline overview for companies, so our page will
New focus
With the expansion of the product portfolio on multiple levels, with the focus now on business to business, Dell hopes to better serve its business customers. Social media play an important role in communication and service to the customer. What do you think/find about this market shift? Is it a good strategy?