URL and meta description

[Irfanabdulla1111]

On-page SEO optimization will largely depend on the layout of our URLs.

The easier we make it for Google to crawl our pages, the better.

For this reason, we must insist on making friendly URLs on each and every one of our pages.

This means using keywords briefly and concisely in them (remember, always one keyword per page and do not repeat it on any other page to avoid pagination problems).

For example, if our text is about “sailboat repair”, the friendly URL for that text would be “sailboat-repair”.

Always in lowercase and without accents in any word.

Much of the results of our SEO strategy will depend on this.

It will also be necessary to indicate to Google with a canonical rel, the URL of the page to indicate that this is the page that should be positioned for that term and not another within the domain.

On the other hand, we must be very careful with our metadescription .

This is the small paragraph on our page that appears in Google results when someone is performing a search.

It must be brief, eye-catching and include the target keyword, as this will significantly improve the CTR (click to rate).

8.- Detect web usability problems
Don't forget to pay attention to web design and usability.

It will be essential that your website is attractive (clean, neat and modern design), clear, simple and easy to navigate, both on computers and smart devices.

Not only to improve the user experience on the site, but also for the search engine, since this usability will be rewarded by Google and by the user, who will increase their stay time.

For example, content boxes in blog articles offer great usability to the user, since thanks to the anchors, they can reach the part of the content they want without having to scroll down the page.

But it is also very practical for the search engine, which will position it better because it email list france makes it easier to crawl it and understand its structure in a logical way.

The same thing happens with elements such as the site map or the main menu.

These are fundamental aspects for improving web usability, but they also directly affect the positioning of the site.

9.- Off Page SEO
Off Page SEO is as important as On Page SEO.

This is everything that we cannot control directly, but we can influence its achievement.

Mainly, it is based on external links that lead to our website (inbound links), something that is popularly known as Link Building .

How to get them?

There are different ways, although the ideal is to create quality content that inspires our readers to share it on their blogs, social networks, etc.