This is not because brands are

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Let me share our experience at Comfy. When comparing investment and conversion, our most effective channel to date is Google Performance . However, this does not mean that I recommend this channel as the only most effective in marketing in general. For example, if you have a store on TikTok or Instagram, then this may be your main and most converting channel.

In the furniture industry, it is often said that the luxembourg telegram data most effective channel is “word of mouth.” This is true, especially in the broader “Everything for the Home” segment. Therefore, our goal in marketing split is not to simply identify the most effective channel and invest in it, but to experiment and try to use all the opportunities.

We must be able to correctly evaluate each channel and allocate the budget depending on the tasks set. For example, if today this is your most effective channel with restrictions on the number of transactions or new customers, and your goal is to grow 4 times, then finding new channels becomes a key task of your advertising strategy.

I also wanted to add that customer loyalty is generally decreasing . doing anything wrong, but because of changing consumption patterns and behaviors. We are aware of this and are actively working to adapt.