However, as the digital ecosystem has continued to expand and diversify
Posted: Sun Feb 16, 2025 5:37 am
Advertising spending is becoming increasingly fragmented given the diversity of media and platforms
The volume and detail of data in digital advertising is much more advanced than in the traditional advertising world, and this is a trend that continues to drive the shift in investment to digital. , the complexity of managing it has also increased.
Connected TV, Twitch campaigns, Amazon Advertising, TikTok advertising poland phone number list and Spotify are just a few examples of emerging platforms and mediums that have already found their way into many brands' mainstream advertising channels. According to a DisCo report, out of every $100 spent on advertising in the US in 2020, $54 was spent on digital advertising - a trend that continues globally today.
3. Omnichannel strategy to facilitate purchasing regardless of the channel
When users start the selection and purchase process, they perceive a single experience with the brand as they naturally switch between the different channels (web, app, social networks...). Until now, the omnichannel strategy of many brands has focused on strengthening e-commerce and optimizing the transaction phase as much as possible. The forced digital transformation that came with the COVID-19 pandemic has forced many brands to make their advertising strategy much more inclusive.
To get a holistic view of campaign performance, online and offline advertising channels cannot be operated as separate entities. With this in mind, many brands have committed to launching omnichannel analytics projects to work on this integration. The ultimate goal is to establish pivot points between on and off systems to orchestrate a true omnichannel strategy.
The volume and detail of data in digital advertising is much more advanced than in the traditional advertising world, and this is a trend that continues to drive the shift in investment to digital. , the complexity of managing it has also increased.
Connected TV, Twitch campaigns, Amazon Advertising, TikTok advertising poland phone number list and Spotify are just a few examples of emerging platforms and mediums that have already found their way into many brands' mainstream advertising channels. According to a DisCo report, out of every $100 spent on advertising in the US in 2020, $54 was spent on digital advertising - a trend that continues globally today.
3. Omnichannel strategy to facilitate purchasing regardless of the channel
When users start the selection and purchase process, they perceive a single experience with the brand as they naturally switch between the different channels (web, app, social networks...). Until now, the omnichannel strategy of many brands has focused on strengthening e-commerce and optimizing the transaction phase as much as possible. The forced digital transformation that came with the COVID-19 pandemic has forced many brands to make their advertising strategy much more inclusive.
To get a holistic view of campaign performance, online and offline advertising channels cannot be operated as separate entities. With this in mind, many brands have committed to launching omnichannel analytics projects to work on this integration. The ultimate goal is to establish pivot points between on and off systems to orchestrate a true omnichannel strategy.