From a demographic perspective, it is important to emphasize that mobile gaming is a cross-generational practice. The differences lie in the type and content of games consumed in each age group, the time spent playing and the frequency with which users connect to gaming platforms.
Sensor Tower's The State of Mobile Game Monetization 2022 report establishes a taxonomy of mobile game genres that is very useful for gaining a deeper understanding of the audience in terms of their use of the mobile game universe.
Person playing mobile game on smartphone to illustrate gaming apps in the context of online marketing strategies.
baby boomers
Casual games that have a social component thailand phone number list and are associated with traditional board games are more popular among baby boomers. Games in the casino category also have a high penetration rate in this demographic. games on their mobile phones.
Generation X
In this case, the most popular are the so-called mid-core games. This category includes RPGs (Role Playing Games), action games, strategy games and shooters. It is a generation with a high level of knowledge about the use of platforms, consuming online content to improve their gaming tactics.
Millennials
Millennials are the age group in which women are most active in mobile gaming. They spend more time playing games on their phones and do so more regularly, so it is an audience with a high level of loyalty. In terms of the type of content, there is more variety: from arcade, social or lifestyle to mid-core or sports and racing.