Keep in mind that the keywords you targ

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For example, here are several examples of ads that have been launched by hm.com:

PPC Competition Strategies - Paid Ads

But let's say you want to find ads related to a specific topic.

Just type in the word “sneakers” and you will discover ads that use this term:

PPC Competitive Strategies - Ads by Term

When it comes to display advertising, creativity can work wonders.

By incorporating the best ideas from your top competitors, you can expand your marketing vision and fuel your creative spirit.

It will help you create irresistible ads that people won't be able to stop clicking on.

Key points to keep in mind
Take the seed of an idea as a base and start building from it.

Analyze what your competitors are highlighting in their ads, whether it's discounts, free shipping, product quality, or attractive images.

Adapt the ideas you've gathered for your own ads.

Advanced Tip
Don't forget to check out our SEMrush Annual Ecommerce Study to see the most popular emotional triggers and even the most commonly used discount percentages across different industries and countries.

PPC competition strategies - Ecommerce study

4.- Enrich your mobile strategy by investigating the situation on multiple devices
According to research conducted by Smart Insights , in most countries, people prefer to use more than one device, with preferences shifting between desktop and mobile devices.

To stay ahead of the 2019 PPC competition, advertisers need to understand what works and what doesn’t in the world of mobile paid search so they can communicate their messages to their consumers in the most effective way possible.

et to attract desktop users may differ from the terms and phrases used on mobile.

Looking at your competitors' successes and failures can help you make your mobile PPC efforts more effective and help you develop an effective mobile PPC strategy.

In the Advertising Research Report you will find these two devices separated.

This way, you can compare the list of mobile and desktop keywords for a given domain.

PPC Competitive Strategies – Desktop vs Mobile

If you're focusing your efforts on display advertising, it can be very useful to analyze your email list canada competitors' Google Display Network ads on different devices.

Our Display Advertising Reports allow you to compare the proportion of your competitors' display ads that are spent on desktop, mobile and tablet.

PPC Competitor Strategies - Display Ads by Device

Keep in mind that the way these devices are used can differ greatly from industry to industry.

Our Display Advertising Data Report shows that the desktop is stil