Read how our Advocacy platform helped Vizient transform their awareness strategy during COVID, triple their impressions and make thought leadership accessible to their employees—all while minimizing risks to their brand.
To get started crisis-proofing your brand, learn more about business owner data these brand safety tools and how they can help you face (and overcome) common threats.
1. Sprout Social
Sprout Social is a powerful solution for social media management. And, as we mention throughout this article, our platform improves your brand safety on social with automated tools and processes.
A screenshot of Sprout's Performance Summary tool which demonstrates key metrics (like volume, engagements and impressions) related to a Topic.
To recap, you can use Sprout to:
Quickly gauge public perception of your brand and products, and proactively monitor emerging risks.
Stay alert to increases in message volume that could indicate crises, time-sensitive events and other urgent situations.
Centralize all your shareable content into one secure place and provide pre-approved, shareable social messages to your employees—reducing risk, while helping you make huge impacts on your social performance.
Ready to put your brand’s safety first? Start using Sprout’s intuitive platform to dig into conversations about your brand online and monitor your inbound messages today with a free 30-day trial.
While Sprout can cover many important brand safety and reputational needs, here are a few other targeted solutions you can consider to round out your strategy.