7 reasons to use LinkedIn for business

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LinkedIn is the largest professional platform with 660 million members from over 200 countries, currently available in 20 languages, and 2 new profiles are created every second.


How many LinkedIn users are there in Slovenia?


There are approximately 260,000 personal profiles and more than 3,000 company profiles in Slovenia. There is no exact information about users in Slovenia, but for the sake of illustration, we can take the global average, so we can talk about 57,000 monthly and 23,000 daily users. Which is not a negligible amount.


Reasons to be present on LinkedIn?

According to Hubspot research, LinkedIn is the best channel for acquiring new quality contacts.

With your personal profile, you build relationships with other connections (potential business partners, experts, etc.).

Your company profile serves as a presentation of your company and content promotion.

On LinkedIn, you can find many professional articles from various fields and examples agent name list of good business practice that you can use in your work.

You can also use it as a tool for market research, competitor analysis , and finding new market niches and business opportunities.

It is intended for finding new staff or new business opportunities.

A great channel for building your personal brand.

When planning a marketing strategy for your LinkedIn presence, you must first set goals.


What are your goals, basically?

Increase brand awareness.

Establish authority in your industry.

Build a community of like-minded people.

Attract new potential customers or employees.

Build relationships with new customers.

Nurturing and improving relationships with existing customers.

Improve your customer relationships and customer retention.

Increase sales and revenue.

The next step is to edit your profile, which is essentially your resume , where all your work experience and skills are recorded.


How should you organize your personal profile?

Use a professional photo for your profile picture.

Use the cover photo for promotion or presentation.

You can now add an audio pronunciation of your first and last name.

Use your real first and last name, as this is a professional social network.

Under your name, clearly state what you do and which company you represent.

Describe all your experiences so far.

Highlight the skills and knowledge you are most proud of.

Write about the most successful projects you have worked on.


If you want to accelerate your engagement, visibility, and sales, you’ll need to have a plan for how to be effective on LinkedIn. That’s why I recommend a daily to-do list that you can put into practice. Not only will it save you time, but it will also ensure that you’re consistently following the process of your daily activities.


These activities are:

Check all messages and reply to them regularly.

Connect with everyone who asks you for contact because you may connect in the future.

Publish your own or other professional articles in your field on your profile.

Join 2-3 groups and see if you can help with your knowledge.

Share useful content from your field in individual groups.

"Like" and comment on at least 3 posts per day.

Check who viewed your profile and find potential matches.

Go to your notifications and thank everyone who commented and liked something.

The most important activity is – BE ACTIVE!


As many as 89.7% of users rate LinkedIn as a very suitable tool for business development and networking.

How to perfectly edit your profile to attract new customers?

Tactics on how to acquire new contacts and turn them into customers?

What are the 3 most common mistakes that 99% of LinkedIn users make on LinkedIn?

How to find a new career opportunity with LinkedIn?