14. Create content people want to see
Posted: Thu Feb 13, 2025 10:31 am
Sprout Social group performance report
Sprout’s social analytics tools enable you to dig deeper into the engagement data from your profiles, including post-performance, and competitor and sentiment analysis. Gain insights into trends and patterns that will inform future strategy and timely optimizations. Plus, gather data that helps prove your social strategy’s ROI.
By looking at what people like, share and comment band data on, you can find out what resonates with your customers. Of course, this will alter, and you’ll have to change direction with it. What memes are they sharing? Are short-form videos beating longer content? Is informatic content trending?
Align your messaging with what entertains, educates, moves and stimulates. This way you meet your customers’ preferences while infusing your brand values into the content.
15. Don’t be afraid to experiment
Bold, brave approaches can sometimes achieve breakthroughs. Embrace and experiment with each platform’s content types while using your audience’s taste and your brand values as guide rails for experimentation.
For example, Pringles’ #playwithpringles campaign leaned into TikTok’s hashtag challenge culture to create engaging and interactive content that leverages the platform’s strengths and their Gen-Z audience’s content preferences.
Sprout’s social analytics tools enable you to dig deeper into the engagement data from your profiles, including post-performance, and competitor and sentiment analysis. Gain insights into trends and patterns that will inform future strategy and timely optimizations. Plus, gather data that helps prove your social strategy’s ROI.
By looking at what people like, share and comment band data on, you can find out what resonates with your customers. Of course, this will alter, and you’ll have to change direction with it. What memes are they sharing? Are short-form videos beating longer content? Is informatic content trending?
Align your messaging with what entertains, educates, moves and stimulates. This way you meet your customers’ preferences while infusing your brand values into the content.
15. Don’t be afraid to experiment
Bold, brave approaches can sometimes achieve breakthroughs. Embrace and experiment with each platform’s content types while using your audience’s taste and your brand values as guide rails for experimentation.
For example, Pringles’ #playwithpringles campaign leaned into TikTok’s hashtag challenge culture to create engaging and interactive content that leverages the platform’s strengths and their Gen-Z audience’s content preferences.