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Why use Twitter ads?

Posted: Thu Feb 13, 2025 10:04 am
by shaownhasan
4. Notion
Again, building a memorable brand identity doesn’t necessarily mean being nurse database the loudest in the room. Simplicity can be striking, too.

Notion is a great example of this principle in action. The brand’s social branding consistently uses black-and-white illustrations with doodle-like characters. These are even showcased by the company’s employees in their LinkedIn avatars. Pretty cool, right?



Notion branding example

Ready to build your brand identity?
Whew! Establishing your identity involves a lot of moving pieces.

That said, figuring it out is critical for the long-term marketing potential of your brand.

The better you can illustrate what you’re all about, the easier it is to reach and win over customers. Not to mention grow your brand’s community and get in front of new audiences.

Want more insight into how to fine-tune your branding to reach your target audience? Check out Sprout’s social listening features that dig deep into key conversations related to your brand.