Will A/B testing help your SaaS business?

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The answer to this question is a definite YES!

Because A/B testing guides the eventual release of your software, you will make the right decisions that will fuel the growth of your SaaS startup.

One of the best examples of A/B testing helping SaaS businesses get off the ground is Teamleader, a SaaS brand from Belgium that specializes in unified CRM, invoicing, and project planning platforms for small and medium-sized businesses.

Through rigorous A/B testing , Teamleader was able to increase free trial signups by 12.5%. These tests included copy improvements, extensive layout updates, and form optimizations that resulted in a 9.3% increase in conversions.

With that in mind, start incorporating A/B testing as part of your product testing finland mobile database plan and watch your business start to take off!

SaaS businesses thrive on innovation, and innovation itself is a function of how much testing you do in a given cycle. Accelerate your testing and you can accelerate SaaS innovation.

Pro tip:
Use A/B testing for business goals, not just science. While “95% significant difference” is academically set as the default for declaring a winning version, that’s not always the case when it comes to achieving your business goals.

Small incremental improvements (but not small increases like a 50-50 split or slightly better) are the wins you should consider when running tests.

Author Bio: Gary Viray is the founder and CEO of Propelrr , a data-informed digital marketing agency operating in the United States and the Philippines.