However, you need to do lead tracking the right way.

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If you see that a part of your website is getting a lot of attention from your potential customers, move your CTA there instead.

You can also use this click-through data and website heatmap data to effectively manage your terminology to help increase conversions. For example, if you have a low CTA click-through rate on a page, you can check your heatmaps from other pages to see which CTAs are attracting the attention of your potential customers. You would get rid of the CTAs that aren’t generating results and keep the ones that are.

If you review all your call tracking and UTM data, you can also determine which platforms are generating the most leads for you and double down on those.

5. Share data with other departments
You should share your lead tracking data with other departments in your company. After all, lead tracking data provides excellent information for many departments in the company. Overall, sharing data can help your company with conversions.

For example, data like click-through rates and website heatmaps should be shared with those responsible for web design . This will help ensure the team comes up with a website that converts.

Website heatmap data can also be shared with your sales team. For taiwan mobile database example, if your sales team knows that website visitors often visit a page for specific product feature information, they can use that information to guide them when talking to potential customers about the product. This can help increase their chances of converting a lead .

Similarly, data from other departments can be beneficial for lead generation and conversion.

For example, information from the customer service department about the most common customer problems can help guide future marketing and sales campaigns.

To facilitate this data sharing, you can use tools similar to the progress tracking platforms used by technical teams.

In conclusion
Lead tracking should be an integral part of your overall marketing strategy. When fully utilized, lead tracking provides numerous benefits.


You will need to determine the right KPIs for your business and identify the potential sources of your leads. Only then can you determine the right software to track those lead sources. Also, analyze the data you get from your tools to get useful advice. Share the lead tracking information with other departments as well.

By following these tips, you and your business as a whole can increase your chances of conversions. Get following!

Author Bio: Jon is the founder of two successful e-commerce and SaaS businesses and is passionate about sharing what he has learned working with business owners through Venture Smarter.