reverse funnel exploration start search term

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We can also create a funnel in the “Explore” section that starts with users viewing search results and ends with the conversion event. This will visualize the conversion path and show you where users are dropping off in the funnel.

We covered how to set up reverse funnel paths in GA4 already dentist data on our blog, so I only include a screenshot here.

Search terms can be used in reverse funnel exploration. Source: Alina Elvira Popa

What’s your next best move?
On-site search data is first party data. Your visitors are telling you what they want from you. All you need to do is listen carefully.

Google Analytics 4 helps you with that.

It is easy to collect on-site search terms and the data can reveal hidden opportunities for your content team, web designer, and sales team.

So, go and activate “Site Search”.

Finally, I want to thank Alina and Fred for sharing their great insights.
If you want to ask them and other data-driven marketers any questions about data-driven marketing, check out our Data Driven Insider program.