Here are other reasons influencer authenticity matters:
Brand trust—you can never have too much of it, but you can certainly have too little. If your consumers trust your brand, they know they can rely on you to fulfill your promises to them. This makes them much more likely to purchase from you again or refer you to their family and friends.
The same is true for authentic influencers. They build trust with their audience by showing how true they are to their values and mission. This increases credibility with their followers, encouraging them to engage chinese student data online and consider making a purchase based on the influencer’s recommendations. People are much more likely to buy a product or service from someone they trust, after all.
The Pasinis’ social media presence revolves around their connection to Italy—it’s the area of their expertise. As a result, when they share travel tips for Italy (that include brand partnerships like the one below), their followers trust their recommendations.
The Pasinis TikTok post featuring a partnership with Trainline
Drives engagements and conversions
Authentic influencers tend to engage with their followers by liking and responding to comments, especially when discussing matters that align with their own values. Meaningful interactions like these increase the likelihood of their followers taking action—such as going to your brand’s social media profile or clicking through to your website from a sponsored post.
Never underestimate the value of social media engagement. It helps social media users feel connected with influencers and the brands they promote, creating a sense of loyalty and community.